You understand the customer’s problem. You know your team can deliver. Now your proposal has to make that just as clear to the people deciding who gets the work.
I help you shape the solution, explain its value and build a response around what the buyer needs to achieve. The result is a proposal they can understand, evaluate and take forward internally.
Bring an existing draft, a customer brief or a tender you are considering. We will agree the support that fits the opportunity and your deadline.
Give the buyer a clear reason to choose you
Make the solution fit. Work through the requirement, buyer priorities and evaluation criteria. Challenge gaps in the approach before they weaken the response.
Make the value specific. Connect what you will do to the outcomes the customer needs, supported by relevant experience, evidence and a credible delivery approach.
Make the decision easier. Bring the scope, responsibilities, commercial argument and next step into one coherent response. Give the buyer something they can explain to colleagues as well as understand themselves.
Choose the support you need
Proposal Review — £395 + VAT. Review one existing draft and receive prioritised recommendations to strengthen its structure, clarity and commercial argument.
Proposal Rewrite — from £950 + VAT. Restructure and rewrite an existing proposal using the information and evidence you supply.
Proposal Development — from £1,950 + VAT. A discovery session, response structure, proposal writing and two revision rounds within the agreed brief.
Tender / Bid Response — from £3,500 + VAT. Requirements review, response planning and writing against the published evaluation criteria. Complex bids are individually scoped.
Commercial experience behind the writing
My background combines sales, operations and delivery across HP, Capita and the public sector. I understand that a persuasive response needs a solution the team can actually deliver.
I have helped shape winning solutions and proposals for organisations including the Ministry of Defence (MOD) and HM Revenue & Customs (HMRC), working alongside account managers, bid managers and technical colleagues to align the solution and build the commercial case.
That is the contribution I bring here: challenging the fit, drawing out the evidence and using commercial judgement to make the argument relevant to the buyer.
How we work together
Start with the opportunity. Share the type of proposal, submission deadline, what you have written already and where you need help. Keep confidential customer material out of the first email.
Agree a bounded brief. We confirm the questions, word limits, available evidence, deliverables, revision rounds, responsibilities, timetable and fixed fee before work begins.
Build the response with your team. You supply accurate evidence and approve the solution, pricing and final response. I work with the people who understand the commercial and technical detail.
Finish with a clear handover. Submission and portal management are included only if explicitly agreed. Any additional scope is separately agreed.
Frequently asked questions
Can you improve a proposal we have already written? Yes. A Review identifies the priorities for improvement. A Rewrite is for an existing draft that needs restructuring and rewriting.
Can you help before we have a draft? Yes. Proposal Development starts with discovery and an agreed response structure. A tender response is scoped against the published requirements and evaluation criteria.
Do you write technical answers? I work with your technical colleagues to make their solution clear and relevant. They remain responsible for confirming technical accuracy, capability and delivery commitments.
How is the final fee agreed? The starting prices above are a guide. The fixed fee reflects the questions, word limits, evidence available and deadline. We agree scope and timings before starting.
Can you work to an urgent deadline? Tell me the deadline and current state of the response first. I will confirm whether the work fits available capacity before accepting it.
Do you guarantee a win? No. The work strengthens the response and commercial case. The buyer makes the award decision.
Will you submit the tender for us? Only if submission and portal management are expressly included in the agreed scope. Otherwise your team approves and submits the final response.